Word of mouth. Holy Grail of all marketers these days. Is this just another buzz or it’s something really going on here?
What’s word of mouth?
It’s the oldest and the most natural way to share something people like. It’s in human’s nature to spread the word about things they like. For instance, if you like a particular restaurant, then it’s very likely that you will tell about it to your friends, and if they’ll like it too, they’ll spread the word further, etc, etc, etc.
There is a lot of buzz about it now, because of…hmm…Web! Surprised?
We have more than 1,400,000,000 internet users and 400,000,000 mobile internet users (and growing fast). It’s almost 2 bln internet users! Now imagine 2bln people spreading the word using social networks and services like Twitter and Pownce. It’s really possible to reach a lot of people within hours or days.
Companies, undress now!
How companies can benefit here (especially smal companies and startups)? I think they should…undress.
They should be a much open as possible. Which doesn’t mean you should have a blog or something. This is obvious. It means, if you’re going to hire someone, tell this. If you’re having a party, tell this, if you’re in doubt, tell this, if you’re excited about something, tell this to your community, to your users and customers.
Tell’em everything. Let them feel like they are a part of your company’s life. And you word of mouth will take you wherever you want.
This is how I feel.
You may also want to see this:
- Ebook “Word Of Mouth Manual. Part II” (you can download it for free)
- Gary Vaynerchuck’s “Word of Mouth 2.0 and how it effects your Brand(s)”
guy kawasaki, usbcell, webapps devs don’t need to add useless features.
I wish I know what is it mean to think completely different! Look at these guys!
Simon Daniel from Moixa Energy Ltd. invented usbcell, it combines an ordinary AA size battery with USB connector so you can recharge it anywhere with USB port. Brilliant.
If I’m a webapp’s owner, I don’t forced to add new features constantly to keep up the cashflow. I already have customers. All I need is to keep them happy and to attract new customers, but attracting new customers is not about adding new useless features. It’s about marketing, it’s about creating a new apps, it’s about branding. Definitely.
The Web is international in it’s nature. It is obvious that if you want to achieve truly global presence you need to translate and localize all your products. Now top US websites and webapps attract more visitors from outside the US, rather than from the inside. And this is a trend, I think.
All over the world people want to see adopted and localized to thier language and location content. This is essential for social network, webapps and blogs. There is one more really important thing: people more likely to see and click localized ads rather that non-localized. But localization term doesn’t mean only translation. Consider your webapp or website like your favourite operating system. Russian and English versions of Windows or Linux are different not only in language, but in UI elements sizes, filesystem names, etc. It’s a complex work.
Localization doesn’t mean that you give me text resources of your webapp and I send the translated version to you. It also involves some page layout changes, etc.
On the other hand, not all websites need localization. Some of them need only translation. First of all it concerns well structured websites and webapp like blogs.